Freelance pricing planner

Freelancer Rate Calculator

Estimate the hourly rate, day rate, and project quote you need from your annual pay target, business expenses, billable hours, and pricing buffer.

Hourly rate Day rate Project quote Billable hours
Freelance rate calculator result dashboard preview
Runs in your browser No signup Quote-ready output

Calculate a sustainable freelance rate

Use the presets or enter your own numbers. The calculator separates annual targets, non-billable time, business expenses, reserve, and project scope so your quote is not based on a bare salary conversion.

Recommended hourly rate $0/hr Adjust your assumptions to calculate a rate.

Inputs

Annual target
Available time
Project quote

Results

Quote-ready hourly rate $0/hr

Rounded to a clean quoting number.

Day rate $0/day

Based on your work hours per day.

Project quote $0

Includes delivery, admin, and scope buffer.

Billable hours 0/yr

After time off and non-billable work.

Monthly revenue target $0

Revenue needed before expenses and buffer.

Breakdown

Client quote checklist

Freelance rate formula

The calculator starts with your target annual pay and business expenses, then accounts for the time you cannot bill to clients.

Hourly rate = (annual pay target + annual expenses) / (1 - reserve %) / annual billable hours

Project quotes use the same internal hourly rate, multiplied by delivery hours, meetings, admin time, and a scope buffer.

What to include in expenses

  • Software, subscriptions, hosting, licenses, and payment fees.
  • Professional insurance, bookkeeping, legal templates, and accounting support.
  • Equipment replacement, workspace, marketing, learning, and unpaid sales time.
What is a good freelance hourly rate?

A good rate covers your target pay, business expenses, non-billable time, unpaid sales/admin work, and a buffer. The right number varies by niche, experience, location, client value, and scope clarity.

Why does billable time matter so much?

Freelancers rarely bill every working hour. Sales calls, proposals, learning, bookkeeping, marketing, revisions, and downtime all reduce billable capacity. A sustainable rate should be based on realistic billable hours.

Should I show my internal hourly rate to clients?

Not always. Many freelancers use an internal hourly rate to price projects, then present a fixed scope, deliverables, timeline, assumptions, and revision limits.

Can this replace an accountant?

No. The reserve field is only a planning buffer. Tax rules, deductions, retirement planning, entity structure, and local compliance should be reviewed with a qualified professional.